​Sales Executive at Growing Total Logistic Service Provider in Myanmar Responsible to drive and develop new logistic services offering for NGO markets Up to 800,000 MMK The Role The ideal candidate's background for the role comes with b2b sales background and experience handling non-profit organizations as client base. Experience in chasing and managing tendering process from NGOs organization About the company Our client is an established logistic company in Yangon, Myanmar that offer a range of services including sourcing, warehousing, transportation and freight management Description Responsible for identifying and pursuing new business opportunities Build strong relationships with customers and achieve ambitious sales targets Understanding customer’s needs and requirements to tailor solutions Develop and implement effective sales strategies Presenting products and services effectively and demonstrating their values to potential customers Negotiating terms and closing deals to secure sales Stay informed about industry trends, competitors and emerging market opportunities Generating reports on sales performances and analysing data to identify areas for improvements Work with other teams such as procurement and warehouse to ensure a seamless customer experience Requirements Bachelor’s Degree in any field Minimum 2 years of working experience b2b sales, preferably with an experience managing Non-Profit organizations client accounts Speak at least intermediate level of English Computer proficiency and a team player Benefits Salary including competitive bonuses Career Growth Opportunities A great opportunity to be a part of growing logistic service providers in Myanmar

​Executive Chef at a Leading International Café in Yangon, Myanmar Responsible for designing and updating menus with innovative, seasonal dishes aligned with the restaurant's theme and customer preferences, while overseeing daily kitchen operations to ensure timely and efficient food preparation Up to 2,500,000 MMK and other allowances The Role Excellent opportunity for a well-experienced Executive Chef who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful organization with a high market position which will allow your career as an executive chef to grow together with the organization Description Manage food inventory, storage, and purchasing to reduce waste and optimize costs Lead, train, and assess kitchen staff, promoting a supportive and efficient work environment Organize tasks, create shift schedules, and address kitchen-related issues effectively Perform routine inspections to ensure compliance with food safety and sanitation standards Requirements At least 10 years of experience in a related industry and at least 5 years of experience in the management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Building relationships with food suppliers to secure the best ingredients at competitive prices Benefits Attractive Allowances Career Growth Opportunities Strong management and team-building skills are crucial for moving into senior leadership positions, such as a director of culinary operations or corporate executive chef

​Head of Marketing at a Well-known Bank in Yangon, Myanmar Responsible for leading the organization's overall marketing strategy and execution, including developing innovative campaigns, overseeing branding, driving customer acquisition, and ensuring alignment with business objectives and measurable ROI Up to 2,500,000 MMK and other allowances The Role Excellent opportunity for a well-experienced head of marketing who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful bank with a high market position which will allow your career as a head of marketing to grow together with the organization Description Develop and execute comprehensive marketing strategies and tactics to drive customer traffic into the bank, from ideation to implementation Monitor, review, and report on marketing activities monthly, ensuring alignment with budget and targeted KPIs Maintain and expand marketing platforms, including social media, to enhance brand visibility and customer engagement Oversee call center operations, managing both inbound and outbound communications to ensure excellent customer service Requirements At least 8 years of experience in related industry and at least 3 years of experience in management level Bachelor’s degree holder and other related qualification will be advantaged Business English is a must Familiarity with banking regulations, compliance standards, and ethical considerations Benefits Attractive Allowances Career Growth Opportunities Successful Heads of Marketing often progress to more senior executive roles within the bank, such as Chief Marketing Officer (CMO), Chief Strategy Officer (CSO), or even Chief Executive Officer (CEO) positions

​General Manager at a Leading Automotive Industry in Yangon, Myanmar Responsible for setting the strategic direction, managing daily operations, and driving the growth of the automobile business Up to 6,000,000 MMK and other allowances The Role Excellent opportunity for a well-experienced General Manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful automotive organization with high market position which will allow your career as a General Manager to grow together with the organization Description Develop and execute business strategies to achieve market growth, profitability, and operational efficiency Ensure seamless coordination between supply chain, logistics, and dealership networks Develop marketing strategies, promotional activities, and campaigns tailored to local market needs Develop and manage budgets, forecasts, and financial performance metrics Requirements At least 12 years of experience in related industry and at least 7 years of experience in the management level Bachelor’s degree holder and other related qualification will be advantaged Business English is a must In-depth understanding of automotive trends (e.g., electric vehicles, autonomous technology, sustainability) Benefits Attractive Allowances Career Growth Opportunities For GMs with strong business acumen and market insight, this path allows growth in customer engagement and brand management

​Business Development Manager at a Leading Automotive Industry in Yangon, Myanmar Responsible for identifying new business opportunities, fostering relationships with key stakeholders, and driving revenue growth by developing and executing strategic plans Up to 3,000,000 MMK and other allowances The Role Excellent opportunity for a well-experienced business development manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a leading Automotive company that is co-working with international consultants, cross-cultural interactions with other branch offices throughout the world. Known for its internal Training Programme and will give you a chance to further develop your professional career Description Develop and implement business development strategies to achieve sales targets and market share growth Build and maintain strong relationships with OEMs, distributors, suppliers, and other industry partners Provide insights to the product development and marketing teams to align offerings with market demands Mentor and support junior team members in achieving their goals and fostering professional growth Requirements At least 10 years of experience in a related industry and at least 5 years of experience in management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Strategic thinking with the capability to develop and implement effective business strategies Benefits Attractive Allowances Career Growth Opportunities As a BDM, you develop skills in client relationships, market analysis, and negotiation, which can lead to roles like Head of Sales and Marketing

​Operation Manager at a Well-known Aesthetic Clinic in Yangon, Myanmar Responsible for overseeing day-to-day operations, ensuring seamless service delivery, client satisfaction, and efficient management of staff, resources, and facilities Up to 2,000,000 MMK and other allowances The Role Excellent opportunity for a well-experienced operation manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful personal care organization with a high market position which will allow your career as an operation manager to grow together with the organization Description Ensure exceptional client experience through consistent service quality and prompt resolution of issues Collaborate with the marketing team to create promotions and campaigns to drive business growth Recruit, train, and supervise staff, including therapists, aestheticians, and administrative teams Generate regular operational reports for management, highlighting performance metrics, challenges, and recommendations Requirements At least 8 years of experience in related industry and at least 3 years of experience in management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Familiarity with health and safety regulations, as well as the latest trends and advancements in the aesthetics industry Benefits Attractive Allowances Career Growth Opportunities By demonstrating consistent performance and successfully managing a single clinic, an Operations Manager may oversee multiple locations within a region

​Head of Operation at a Well-known Aesthetic Clinic in Yangon, Myanmar Responsible for overseeing daily operations, managing staff, ensuring compliance, optimizing processes, and driving clinic efficiency and growth Up to 5,000,000 MMK and other allowances The Role Excellent opportunity for a well-experienced head of operations who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful Aesthetic Clinic with the high market position which will allow your career as a head of operation to grow together with the organization Description Lead, train, and manage clinic staff, including clinicians, technicians, and administrative personnel Ensure an exceptional client journey by monitoring service quality and addressing client feedback promptly Monitor financial metrics (revenue, expenses, profitability) and implement cost-saving measures while maintaining service quality Requirements At least 8 years of experience in a related industry and at least 3 years of experience in the management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Manage clinic operations, including patient scheduling, staff coordination, and resource allocation Benefits Attractive Allowances Career Growth Opportunities Overseeing operations at a clinic positions you to step into broader leadership roles like COO at larger organizations, encompassing strategic planning and organizational efficiency across multiple clinics or departments

​Brand Manager at a Leading FMCG Industry in Yangon, Myanmar Responsible in developing, implementing, and managing brand strategies to strengthen market positioning and achieve business objectives within the fast-moving consumer goods (FMCG) industry Up to 5,000,000 MMK and other allowances The Role Great opportunity for well-experienced brand manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful organization with high market position which will allow your career as Brand Manager to grow together with the organization Description Manage the product portfolio, including new product development, packaging, and pricing strategies Oversee product launches, ensuring alignment with brand guidelines and market needs Develop and manage the brand marketing budget, ensuring efficient allocation of resources Monitor and analyze key performance indicators (KPIs) to measure the success of branding initiatives Conduct market research to understand consumer preferences, behavior, and feedback Requirements At least 5 years of experience in related industry and at least 3 years of experience in management level Bachelor’s degree holder and other related qualification will be advantaged Business English is a must Ability to create long-term brand strategies aligned with company objectives, based on market research and data analysis Benefits Attractive Allowances Career Growth Opportunities After proving your capabilities as a Brand Manager, the next step is often a Senior Brand Manager role, where you handle multiple brands or a flagship brand with higher responsibilities and budgets

​Product Marketing Manager at a Leading Personal Care & Cosmetic Manufacturing Company in Yangon, Myanmar Responsible for overseeing product development, marketing strategy, brand positioning, consumer engagement, market research, product launches, promotions, and stakeholder collaboration Up to 3,000,000 MMK and other allowances The Role Excellent opportunity for a well-experienced product marketing manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful Personal Care organization with the high market position which will allow your career as a product marketing manager to grow together with the organization Description Develop and implement marketing strategies for new and existing cosmetic products Collaborate with the product development team to ensure alignment with market needs and brand identity Plan and execute integrated marketing campaigns across digital, social media, retail, and traditional platforms Provide training and support to the sales team to enhance product knowledge and market confidence Requirements At least 8 years of experience in a related industry and at least 3 years of experience in management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Knowledge of emerging beauty trends, sustainability practices, and regulatory compliance in cosmetics Benefits Attractive Allowances Career Growth Opportunities After successfully managing diverse product portfolios and driving consistent revenue growth, a Product Marketing Manager may be promoted to Marketing Director, where they oversee the overall marketing strategy and align it with the company's long-term goals

​Creative Director at a Leading Advertising Agency in Yangon, Myanmar Responsible for overseeing the creative process, guiding the development of innovative concepts, managing the creative team, ensuring alignment with client objectives, and maintaining high-quality standards Up to 2,000,000 MMK and other allowances The Role Excellent opportunity for well-experienced a creative director who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is one of the leading advertising companies that collaborate with the most ambitious partners and people, offering their most efficient advertising service to their customers in the Myanmar Market Description Lead and inspire the creative team, including designers, copywriters, and strategists, to produce innovative concepts and campaigns Develop and execute creative strategies across digital, print, and experiential platforms to achieve client objectives Mentor and guide creative team members, fostering a culture of collaboration and innovation Requirements At least 10 years of experience in related industry and at least 5 years of experience in management level Bachelor’s degree holder and other related qualification will be advantaged Business English is a must Strong understanding of current advertising trends and the ability to adapt to new digital technologies, including social media platforms, mobile marketing, and interactive campaigns Benefits Attractive Allowances Career Growth Opportunities As advertising becomes more digital and technology-driven, Creative Directors can shift focus toward leading digital innovation, overseeing new media, technology-based creative campaigns (e.g., AR/VR, AI-driven advertising), and other emerging digital trends

​Key Account Manager - Advertising at a Leading Advertising Company in Yangon, Myanmar Responsible for nurturing client relationships, ensuring satisfaction, driving business growth through strategic marketing and advertising plans, coordinating campaigns, and identifying opportunities to expand services Up to 1,300,000 MMK and other allowances The Role Excellent opportunity for well-experienced Key Account manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful Software & Advertising organization with high market position which will allow your career as a Key Account Manager to grow together with the organization Description Serving as the primary point of contact for key clients, ensuring seamless communication and trust Developing a deep understanding of the client’s business objectives, challenges, and industries Overseeing the planning, execution, and delivery of campaigns, ensuring alignment with client expectations and timelines Managing and mentoring account executives or junior team members, ensuring high performance Requirements At least 8 years of experience in a related industry and at least 3 years of experience in management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Capability to manage multiple accounts and advertising campaigns simultaneously Benefits Attractive Allowances Career Growth Opportunities With proven success in managing high-value accounts and delivering results, you can advance to higher roles where you oversee larger teams and portfolios

​Business Development Manager at a Growing Lighting Solution Company in Yangon, Myanmar Develop and implement sales strategies in order to achieve annual sales target Up to 25,000,000 MMK plus other benefits The Role Exciting opportunity for an experienced individual who has a strong business development experience background in electrical, or other construction materials industry. About the Company Our client is a growing lighting solution company that provides solutions for interior and exterior decoration. Description Identify new business opportunities (Government or Private Projects) and represent the company’s image in the market Maintain relationship with new and existing customers and establish healthy relationship with specifiers, contractors, and construction companies Directly report to the Managing Director Requirements Minimum 5 years of sales experience in lighting solutions or construction materials industry Business English is a must. Electrical Engineering Degree Holders are preferable Benefits Annual Bonus + Other Allowances Career Growth Opportunities Together with the growth of company business, there are a lot of potential for the career development of the employees For more information contact Eric Min on Telegram @YeYint95

​Dealer Development Manager at a Well-known Automotive Company in Myanmar Responsible for expanding and optimizing the company’s dealer network to drive sales growth and strengthen brand presence by identifying potential markets, onboarding new dealers, ensuring compliance with company standards, and providing support to help dealers achieve their business objectives Up to 4,000,000 MMK and other allowances The Role Excellent opportunity for a well-experienced Dealer Development Manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful automotive organization with high market position which will allow your career as a dealer development manager to grow together with the organization Description Identify high-potential markets and strategically select dealers through detailed analysis and alignment with company standards Ensure dealer compliance with company standards, policies, and branding through regular audits of operations, facilities, and customer service practices Build and maintain strong relationships with dealers to foster loyalty and alignment with company goals Requirements At least 10 years of experience in a related industry and at least 5 years of experience in the management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Analysing local markets to understand customer needs, competition, and industry trends Benefits Attractive Allowances Career Growth Opportunities With proven experience, a Dealer Development Manager can move to a regional or area management position, overseeing a larger geographic territory and a greater number of dealerships

​National Marketing Manager at a Well-known Automotive Company in Myanmar Responsible for developing and executing strategic marketing plans to drive brand growth, enhance market share, and achieve business objectives within the automotive sector Up to 6,000,000 MMK and other allowances The Role Excellent opportunity for a well-experienced National Marketing Manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is one of the leading automotive companies that collaborate with the most ambitious partners and people, offering their most efficient service to their customers in the Myanmar Market Description Develop and execute national marketing strategies to meet business targets, while analyzing market trends, customer behaviour, and competitor activities to identify growth opportunities Strengthen brand positioning and ensure consistent messaging across all channels, while overseeing advertising campaigns, promotions, and brand activations Collaborate with sales and product teams to develop marketing strategies for new launches, while conducting market research to understand customer needs and gather feedback Requirements At least 13 years of experience in related industry and at least 8 years of experience in management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Understanding of market trends, competitive analysis, and the ability to adapt marketing strategies to consumer demands Benefits Attractive Allowances Career Growth Opportunities After excelling as a National Marketing Manager, the next step could be a position in the senior marketing leadership team, such as Director of Marketing or Vice President of Marketing. These roles involve overseeing larger teams, developing and executing high-level marketing strategies, and working closely with executive leadership to drive the company's overall vision

​Head of Marketing at a Well-known Beverage Industry in Yangon, Myanmar Responsible for developing, implementing, and executing strategic marketing plans to drive brand growth, market share, and revenue for the beverage product portfolio Up to 4,500,000 MMK and other allowances The Role Excellent opportunity for well-experienced Head of Marketing who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful Beverage organization with high market position which will allow your career as head of marketing to grow together with the organization Description Develop and execute long-term marketing strategies to enhance brand equity and achieve market leadership Oversee the launch of new products, including market research, pricing strategies, and promotional campaigns Plan and execute integrated marketing campaigns (ATL, BTL, and digital) to increase brand visibility and customer engagement Requirements At least 10 years of experience in related industry and at least 5 years of experience in management level Bachelor’s degree holder and other related qualification will be advantaged Business English is a must Ability to set long-term marketing strategies, including brand development, product innovation, and market expansion plans Work closely with sales teams to ensure marketing strategies align with distribution and sales goals Benefits Attractive Allowances Career Growth Opportunities After gaining extensive marketing expertise in the beverage industry, you could transition to a consultant or advisor role. Many senior marketing leaders work with agencies, startups, or global organizations to help develop marketing strategies, expand into new markets, or enhance branding efforts

​PR & Communication Assistant Manager at a Well-known Insurance Company in Yangon, Myanmar Responsible for Developing and executing public relations strategies to enhance the company's brand reputation, support media relations, and contribute to CSR initiatives under the guidance of the Head of Marketing Communications Up to 2,500,000. MMK and other allowances The Role Excellent opportunity for a PR & Communication Assistant Manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful international organization with the high market position which will allow your career as PR & Communication Assistant Manager to grow together with the organization Description Develop and execute PR strategies, including media relations and press releases, to enhance the company’s public image Lead internal communication efforts, such as newsletters and company announcements, to foster alignment and engagement across the organization Collaborate with the digital marketing team to produce and manage digital content, such as blogs, web copy, and social media posts, optimizing for engagement and consistency across platforms Assist the Head of Marketing Communications in creating content for awards submissions, external communications, and PR-related initiatives Requirements At least 10 years of experience in a related industry and at least 3 years of experience in management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Handling media inquiries and managing communication in situations that may impact the company’s reputation Benefits Attractive Allowances Career Growth Opportunities Building relationships with senior industry figures, journalists, and influencers can lead to further opportunities

​F&B Operation Manager at a Well-known F&B Business Company in Yangon, Myanmar Responsible for overseeing bakery operations, ensuring efficient workflows, staff management, and consistent production of high-quality baked goods in compliance with company standards and health regulations Up to 2,000,000 MMK and other allowances The Role Excellent opportunity for a well-experienced F&B Operation manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is one of the leading F&B companies that collaborate with the most ambitious partners and people, offering their most efficient F&B service to their customers in the Myanmar Market Description Oversee the daily operations of the bakery, including production schedules, staffing, and quality control to ensure smooth and efficient workflows Manage inventory levels, coordinate orders with suppliers, monitor ingredient costs, and implement cost-saving measures without compromising quality Maintain a high standard of customer service by addressing concerns promptly and ensuring all interactions reflect the brand’s commitment to quality Requirements At least 10 years of experience in a related industry and at least 4 years of experience in management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Oversee the daily operations of the F&B business, ensuring smooth service delivery, optimal guest experience, and operational efficiency Benefits Attractive Allowances Career Growth Opportunities With a strong track record in managing F&B operations, the next step could be moving into a Director of Operations role. This involves overseeing the entire F&B portfolio of the company, ensuring operational consistency and efficiency across all locations

​Brand Development Manager at a Well-known Home Furniture Industry in Yangon, Myanmar Responsible for building and enhancing the brand identity, positioning, market presence of the company’s product line, brand management, market trends, and customer preferences in the furniture and home decor sectors Up 2,300,000. MMK and other allowances The Role Excellent opportunity for a well-experienced brand development manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful furniture organization with a high market position which will allow your career as a Brand Development Manager to grow together with the organization Description Developing and implementing a brand development strategy that enhances brand recognition, customer loyalty, and market share within the furniture industry Collaborating with Product Development and Design teams to ensure that new products align with the brand’s image and meet customer expectations Attending trade shows, industry events, and design fairs to network and build relationships that support the brand’s growth Requirements At least 10 years of experience in a related industry and at least 3 years of experience in the management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must A strong understanding of Myanmar’s local market, consumer behavior, cultural trends, and purchasing habits in the home furniture sector is highly beneficial Benefits Attractive Allowances Career Growth Opportunities Experience in brand development can also open doors to product development or innovation roles. With a strong understanding of consumer needs, product trends, and market demands, you may be positioned to lead product innovation or improvements, working closely with design and production teams

​Head of Retail at a Well-known F & B Industry in Yangon, Myanmar Responsible for overseeing end-to-end operations, including production, supply chain management, quality control, and logistics, to ensure seamless and efficient bakery processes Up to 2,000,000. MMK and other allowances The Role A single paragraph that reflects the ideal candidate for this position About the Company Our client is a thriving F&B organization that has a satisfied workforce focused on building an intentional company culture by consistently improving employee engagement, communication, and trust Description Developing and implementing operational strategies that improve productivity, reduce costs, and meet quality standards Monitoring inventory levels for raw materials and finished products, working with suppliers to ensure timely and cost-effective procurement Conduct regular audits and inspections to ensure the bakery’s facilities, equipment, and processes meet food safety guidelines Setting clear performance expectations, conducting regular evaluations, and providing constructive feedback to drive team performance Requirements At least 8 years of experience in related industry and at least 3 years of experience in management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Understand market trends and customer preferences specific to Yangon and Myanmar to tailor retail offerings and promotional strategies effectively Benefits Attractive Allowances Career Growth Opportunities With strong performance as the Head of Retail, one could advance to a Chief Operating Officer position, overseeing all operational aspects of the company Scope Expansion: This role would extend beyond retail, encompassing supply chain, logistics, procurement, and company-wide operational efficiency

​Head of Marketing at an International Company in Yangon, Myanmar Responsible to lead strategic marketing initiatives to drive brand growth, customer acquisition, market analysis, campaign management, and retention across diverse markets Up to 9,000,000. MMK and other allowances The Role Excellent opportunity for a well-experienced Head of Marketing who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Our client is a successful international organization with a high market position which will allow your career as head of marketing to grow together with the organization Description Developing and implementing a comprehensive marketing strategy that aligns with the company’s growth objectives and enhances its brand presence in the insurance industry Driving customer acquisition campaigns across digital and traditional channels, including partnerships, events, and direct marketing Develop loyalty and retention programs to increase customer lifetime value and reduce churn, using data insights and customer feedback Collaborating closely with Sales, Product, Compliance, and Customer Service teams to ensure alignment and achieve shared goals Requirements At least 12 years of experience in related industry and at least 5 years of experience at management level Bachelor’s degree holder and other related qualifications will be advantaged Business English is a must Ability to adapt marketing strategies to changing market conditions, customer preferences, and emerging trends, particularly in a dynamic market like Myanmar Benefits Attractive Allowances Career Growth Opportunities As companies continue to globalize, there may be an opportunity to move into a Global Marketing Director role, responsible for overseeing the global marketing strategy, managing international marketing teams, and ensuring alignment between local, regional, and global brand initiatives