Job Description
Head of Marketing at a Well-known Bank in Yangon, Myanmar
Responsible for leading the organization's overall marketing strategy and execution, including developing innovative campaigns, overseeing branding, driving customer acquisition, and ensuring alignment with business objectives and measurable ROI
Up to 2,500,000 MMK and other allowances
The Role
Excellent opportunity for a well-experienced head of marketing who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon
About the Company
Our client is a successful bank with a high market position which will allow your career as a head of marketing to grow together with the organization
Description
Develop and execute comprehensive marketing strategies and tactics to drive customer traffic into the bank, from ideation to implementation
Monitor, review, and report on marketing activities monthly, ensuring alignment with budget and targeted KPIs
Maintain and expand marketing platforms, including social media, to enhance brand visibility and customer engagement
Oversee call center operations, managing both inbound and outbound communications to ensure excellent customer service
Requirements
At least 8 years of experience in related industry and at least 3 years of experience in management level
Bachelor’s degree holder and other related qualification will be advantaged
Business English is a must
Familiarity with banking regulations, compliance standards, and ethical considerations
Benefits
Attractive Allowances
Career Growth Opportunities
Successful Heads of Marketing often progress to more senior executive roles within the bank, such as Chief Marketing Officer (CMO), Chief Strategy Officer (CSO), or even Chief Executive Officer (CEO) positions